Mobile technology has kept people connected for years—from early pagers to today's advanced smartphones. Businesses are now moving beyond desktop and cloud strategies to connect with customers more personally through mobile. Today, most marketers see mobile as a central part of their strategy. Tech-savvy professionals now spend most of their time on mobile devices.
The rise of mobile apps has driven growth for companies offering useful and engaging solutions. According to surveys, mobile app usage has already overtaken internet browsing. Every day, over 80 million anonymous app sessions are recorded across platforms in the U.S.
Recent mobile usage data shows that iOS and Android dominate the market. The insights also reveal several interesting trends in how people interact with their phones.
In New Jersey's evolving mobile app development scene, developers have shifted their approach. Experts in the field are now skilled in multiple mobile platforms. With better opportunities, many companies that once focused on software have moved to mobile app development.
Today's apps often expand on known software tools and services—web apps even promote popular email and browser-based tools worldwide.
There's a growing need for tools that allow developers to build apps for multiple platforms while maintaining consistent quality. While many platforms exist, only a few lead the market. Since most users aren't fully aware of each platform's pros and cons, Android and iOS remain dominant, while others like Symbian and Blackberry have faded.
Mobile developers now often create cross-platform apps that perform consistently across systems, making it easier to meet the standard for multiple users. A Mobile App Development New Jersey company like Aurosell Digital has skilled experts who build apps for all major platforms, tailored to business needs.
People tend to use mobile apps most during the afternoon and evening. Interestingly, ad clicks peak in the morning. Weekends show the highest app engagement, with around 40% of time spent using or downloading apps. In the U.S., U.K., and Japan, Android and iPhone hold the largest market share.
Mobile app usage is expected to grow by 91% compared to last year. Native mobile browsers are also improving rapidly. iOS 5 has outperformed Windows Phone Mango, with consistent and impressive previews.